Bop Finance
Bop is a mobile-first investment platform that lets everyday users buy tokens backed by real businesses using Apple Pay, no wallets or seed phrases required. I was responsible for the full design scope: brand identity, UI/UX across the mobile app, and the marketing landing page. The central challenge was making a crypto product feel as trustworthy and frictionless as a fintech app.
The Brief
The founders wanted "if you can use an iPhone, you can use Bop." That line defined every visual and interaction decision from the first screen to the last.
Brand Identity
The identity needed to signal legitimacy to a skeptical mainstream audience while staying playful enough for a social-first growth model. I developed the logo, color system, typography, and iconography as a unified system that could carry across app, web, and marketing contexts. The orange-warm palette was a deliberate departure from the cold blues and blacks that dominate crypto, signaling approachability over complexity.
Product Design
The product covered five core surfaces: onboarding, home dashboard, explore and business profiles, token purchase flow, and portfolio tracking. Each was designed around a single principle: hide the blockchain, show the business.
Onboarding was custodial by design. Users sign up with email, a wallet is created invisibly, and they're buying within three taps. No jargon, no setup friction.
The purchase flow mirrored Apple Pay patterns deliberately. Users already know how to buy something on their phone. The goal was to make buying a token feel identical.
The back-office was a parallel design challenge: a separate admin interface for business verification, user management, KYC, and compliance monitoring.
The hardest problem was building trust at first glance for users who had been burned by crypto scams before. Given more time, I would have gone deeper on social proof patterns and business verification UI to make that trust legible faster.
Bop Finance
Bop is a mobile-first investment platform that lets everyday users buy tokens backed by real businesses using Apple Pay, no wallets or seed phrases required. I was responsible for the full design scope: brand identity, UI/UX across the mobile app, and the marketing landing page. The central challenge was making a crypto product feel as trustworthy and frictionless as a fintech app.
The Brief
The founders wanted "if you can use an iPhone, you can use Bop." That line defined every visual and interaction decision from the first screen to the last.
Brand Identity
The identity needed to signal legitimacy to a skeptical mainstream audience while staying playful enough for a social-first growth model. I developed the logo, color system, typography, and iconography as a unified system that could carry across app, web, and marketing contexts. The orange-warm palette was a deliberate departure from the cold blues and blacks that dominate crypto, signaling approachability over complexity.
Product Design
The product covered five core surfaces: onboarding, home dashboard, explore and business profiles, token purchase flow, and portfolio tracking. Each was designed around a single principle: hide the blockchain, show the business.
Onboarding was custodial by design. Users sign up with email, a wallet is created invisibly, and they're buying within three taps. No jargon, no setup friction.
The purchase flow mirrored Apple Pay patterns deliberately. Users already know how to buy something on their phone. The goal was to make buying a token feel identical.
The back-office was a parallel design challenge: a separate admin interface for business verification, user management, KYC, and compliance monitoring.
The hardest problem was building trust at first glance for users who had been burned by crypto scams before. Given more time, I would have gone deeper on social proof patterns and business verification UI to make that trust legible faster.
Bop Finance
Bop is a mobile-first investment platform that lets everyday users buy tokens backed by real businesses using Apple Pay, no wallets or seed phrases required. I was responsible for the full design scope: brand identity, UI/UX across the mobile app, and the marketing landing page. The central challenge was making a crypto product feel as trustworthy and frictionless as a fintech app.
The Brief
The founders wanted "if you can use an iPhone, you can use Bop." That line defined every visual and interaction decision from the first screen to the last.
Brand Identity
The identity needed to signal legitimacy to a skeptical mainstream audience while staying playful enough for a social-first growth model. I developed the logo, color system, typography, and iconography as a unified system that could carry across app, web, and marketing contexts. The orange-warm palette was a deliberate departure from the cold blues and blacks that dominate crypto, signaling approachability over complexity.
Product Design
The product covered five core surfaces: onboarding, home dashboard, explore and business profiles, token purchase flow, and portfolio tracking. Each was designed around a single principle: hide the blockchain, show the business.
Onboarding was custodial by design. Users sign up with email, a wallet is created invisibly, and they're buying within three taps. No jargon, no setup friction.
The purchase flow mirrored Apple Pay patterns deliberately. Users already know how to buy something on their phone. The goal was to make buying a token feel identical.
The back-office was a parallel design challenge: a separate admin interface for business verification, user management, KYC, and compliance monitoring.
The hardest problem was building trust at first glance for users who had been burned by crypto scams before. Given more time, I would have gone deeper on social proof patterns and business verification UI to make that trust legible faster.